ZUG, Switzerland, February 25 /PRNewswire/ -- Swiss Hawk AG's portfolio company Motion network Holding Plc ("MNH") announces that it is now accelerating the execution of its policy to implement local partnerships in Europe to create country platforms. Each country platform will be in charge of domestic advertising sales, local content production and e-commerce solutions. MNH has just concluded a deal with Spectrum Optim Moscow which is backed by Crossinvestbank, for the exploitation of Russia, Belarus, Kazakhstan, and Georgia. Konstantin Vitkin (major Russian TV producer) and Andrei Alkema (Crossinvestbank partner) will run the business in Russia and will profit on the Eurasian Academy network to supply local content.
MNH is the majority shareholder with a 75% shareholding in the new partnership entity and will supply 90% of programmes subtitled in Russian. MNH's corporate bank, Royal Bank of Scotland, will organize the pulling of cash on profits as long as the accounting systems remain different from the international ones.
Spectrum expects to reach 0.2% of market share by the end of 2009. The advertising market has surged in the last decade, reaching US$6 billion and representing a 32 percent increase from last year. There are a variety of big companies on the market with unlimited advertising budgets, but limited advertising opportunities. They include alcohol, tobacco, and beer companies that for the most part can't advertise on TV and have practically taken over the market for outdoor advertising. Everyone else has to compete for the remaining space, which keeps prices high. By some measures, Russia is, in fact, the world's fastest-growing advertising market.
Today MNH is in talks with potential major partners in most areas of Europe and are reviewing technical details such as subtitles, percentage stakes, etc.
"We thought it could have taken much longer to attract local partners; today our problem is the selection of a partner among all interested institutions ready to go with us," said Julie Guetta, head of business development at MNTV France.
About Motion Network Holding Plc ("MNH")
MNH operates in the sector of communication and provides B2C and B2B services in the area of Television, IPTV, Internet, media content production and post production, software and retail. MNH operating services cover mostly Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion Network TV ("MNTV") is the main group company that operates as a pan European film and music dedicated TV channel. For further information visit http://www.motionnetworktv.com.
About Swiss Hawk AG
Swiss Hawk AG is building an alternative asset investment company focused on the environmental technology sector. The company pursues an aggressive investment policy based on actively investing and trading mainly in late stage pre-IPO and IPOs with high-growth potential and planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange Open Market.

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